The Ohio Valley Thunder Rally is a charity event that is sourced around the idea of raising money for the Children's Shriners Hospital. The event includes a poker run ride, raffles, a bike show, a concert venue, etc. With the main goal of raising money, it is also a point for all motorcyclists to connect with one another.
THUNDER RALLY
ENVIRONMENTAL, TYPOGRAPHY, AND BRANDING
PROCESS: RESEARCH
To develop an understanding of what occurs at motorcycling events or events relating to Thunder Rally I conducted research into other brand identities as well as the existing brand of the event. After some time I was able to establish their new core values to create a new brand identity.
Current visual identity:
No established logo rather a poster for the event
The poster gives a bold and blocky feel which is too much for a fundraising event (not very welcoming)
Needs a balance between motorcyclists and philanthropy
A lot of detail that can be simplified
Goals for NEW Brand Identity:
Give a new approachable tone
Lean into their main goal of being a fundraising event
Communicate information in a new hierarchical manner
Stay in tune with the community of motorcyclists and speak to them
New core values:
Philanthropy: raising money for Children’s Shriners Hospital
Community: sharing interests with other motorcyclists/ a point to gather together for a good cause
Passion: loving motorcycles and enjoying the ride together
PROCESS: CREATING THE WORDMARK
Here I begin experimenting with having the new core values reveal themselves through the new wordmark. An overall, experiment of which speaks more to the event itself.
PROCESS: DIGITAL VARIATIONS
PROCESS: LOGO TREATMENT
The wordmark skew was created along an angle of 6 degrees to emphasize speed and movement
In adding more motion some lines are lined up with the serifs, counter spacing, points of closure, etc. of other letterforms
Lines follow a weight difference of either 2 pt or 4 pt offering weight distribution throughout the wordmark
PROCESS: BRAND RULES
For Thunder Rally the usage of color is important. For a breakdown navy blue, thunder orange, and off-white are used on the wordmark and headings. For highlighting certain features or subheadings the sky blue or thunder orange are used. Then for the body copy navy blue is applied.
In determining the chosen typeface Fugaz offers sharp serif points and a bold type which are points that make the wordmark effective. In using this typeface as headings it is commonly used in all caps. In the body copy of the text, Effra is used to contrast with the heavy whisps of Fugaz. In body copy either regular or bold can be used to establish a hierarchy system.
The following patterns are used to give a sense of texture or feel for terrain when going on a motorcycle ride. The icons shown are assoacited with the new brand identity and follow the theme of being related to the lifestyle of a motorcyclist. With selecting these icons they have been simplified down to not overpower other elements of a design.
