During my time with the Department of Transportation and Engineering for the City of Cincinnati, I explored the full scope of environmental design by developing wayfinding systems, maps, and landmark signage. Through my involvement with the Society of Experiential Design (SEGD), serving as Student Board President, I connected with diverse groups of designers who bring spaces to life. Additionally, my experience in restaurant and retail design at Chute Gerdeman exposed me to complex, multidisciplinary projects where I collaborated with various design professionals and gained hands-on experience to develop scalable graphic solutions for physical spaces.

Package design was my first area of interest when I discovered my love for graphic design. In exploring this medium, I have had the opportunity to work with Procter & Gamble on brands such as Crest and Oral-B. Although I cannot disclose much information about this work, I had the privilege of learning the many details involved in packaging design, from navigating regulatory requirements to creating packaging that is visually compelling and engaging.

Across numerous academic projects, I have developed effective methods for building a brand from the ground up. In particular, my web design projects required multiple rounds of curation to successfully execute ideas grounded in a strong brand strategy. In addition, my love for brand strategy grew while on co-op when working on Gain under Procter & Gamble, where my team and I continuously refined strategies informed by consumer insights and trend research.

Storytelling is the root of connection. Without the ability to convey a message, the purpose of a graphic designer’s work is lost. While working at City Hall, storytelling was the foundation of everything I created. In developing work for the neighborhoods of the Greater Cincinnati Metropolitan Area, I encountered rich histories that are often overlooked. As graphic designers, it is our responsibility to tell these stories not only through words, but also through color, imagery, motion, and layout. From my perspective, learning and executing effective storytelling methods is how you truly connect people to your work. Without connection, what purpose do we serve?